Not only the product but also the related customer information must be convincing and motivate. Does the reader find what he is searching for? Only on paper or also on his smartphone?
The literature that you design for your customers should have a sophisticated and appealing layout. In addition there are many translations, e.g. also for the East Asian and Arabic speaking countries. Besides the print or PDF version other channels play a larger role: Internet/intranet, displays, smartphones or tablets. Whichever way you chose, a consistent presentation and navigation which meet the media specific CI rules is always required.
There are many products on the market which have different configurations and designs. The XML technology is an efficient basis to help you master these challenges to provide your customers with perfectly matched documentation.